The Cannes Yachting Festival is one of the world’s most influential premium in-water yacht events, gathering global high-end yacht brands, professional buyers, top designers and marine supply chain resources. It serves as a core gateway to the European high-end yachting market and a key platform for international brand presentation. Leveraging the exhibition’s authoritative global influence and marking the brand’s second in-depth offline engagement with European clients, Lannika Yachts returned to the Cannes Yachting Festival.

Booth Upgrade｜Area expansion and addition of openings

Compared with its first overseas exhibition, Lannika Yachts fully upgraded its booth scale and overall presentation quality for the Cannes Yachting Festival, delivering a more international and high-end brand image in line with the exhibition’s premium global standards. The booth area was expanded to 15 square meters, providing a more spacious and well-organized display space for product showcasing, brand introduction and business communication. Furthermore, the booth was upgraded to a dual-opening structure, breaking the visual and traffic limitations of traditional single-opening booths with wider views, higher transparency and stronger brand recognition.

Brand-New 68FT Model Debuts in Cannes, Redefining Luxurious Sailing Aesthetics

Targeting the consumption demands of the European high-end marine market and leveraging the global influence of the Cannes Yachting Festival, Lannika Yachts unveiled its highly anticipated new flagship model — the brand-new 68FT luxury yacht at the exhibition. Developed by Lannika’s professional R&D and design team through in-depth research on European navigation conditions and high-end overseas client preferences, and integrated with cutting-edge international yacht design trends, the 68FT model achieves comprehensive upgrades in exterior design and interior configuration to perfectly match the aesthetic standards and usage scenarios of the European and American high-end yacht markets.

The yacht features smooth and elegant hull lines with a dynamic yet sophisticated appearance, fully in line with modern international luxury yacht aesthetics. Adhering to exquisite craftsmanship, Lannika adopts premium imported materials and scientific functional zoning to maximize space utilization, covering diverse scenarios including leisure entertainment, business reception and offshore accommodation. The delicate details, humanized layout and luxurious interior atmosphere fully demonstrate Lannika’s professional manufacturing capability and persistent pursuit of high-end sailing experiences, winning wide praise from global clients at the Cannes exhibition.

 In-depth NegotiProfessional Team Connects with European Clients Precisely, Accumulating High-quality Global Resourcesation｜High-quality Leads & Factory Visit Invitations

As Lannika Yachts’ second  participation in the Cannes Yachting Festival and second large-scale offline communication targeting the core European market, this exhibition serves as a crucial opportunity for the brand to deepen overseas layout, connect with international clients and enhance global brand awareness. Benefiting from the upgraded booth image and the outstanding performance of the new 68FT model, Lannika’s booth attracted numerous professional buyers, regional distributors, high-end private clients and industry practitioners from France, Italy, Spain, the UK and other European countries.

The visiting customers showed strong interest in Lannika’s brand philosophy, yacht craftsmanship, customized solutions, product performance and overseas cooperation models. Lannika’s overseas team provided one-on-one professional consulting services throughout the exhibition, offering detailed answers regarding hull parameters, sailing performance, customized modification, delivery cycle, pricing, overseas after-sales support and European agency policies. Meanwhile, the team systematically sorted visitor demands, classified customer resources and completed information filing, establishing a standardized European customer database to support precise follow-up communication and long-term cooperation.

Widespread Industry Recognition at Cannes Accelerates Global Brand Expansion

Throughout the Cannes Yachting Festival, Lannika Yachts has not only gained wide recognition and trust from European end customers, but also won high praise and cooperation intentions from numerous overseas premium suppliers, senior yacht designers and international marine industry institutions, thanks to its mature product system, strict production standards and innovative design concepts. Many industry partners conducted in-depth exchanges on joint product design, in-depth supply chain cooperation, European overseas channel development and brand co-promotion, accumulating abundant high-quality resources for Lannika’s in-depth layout in the European market and overseas industrial chain construction.

Looking ahead, internationalization will remain Lannika’s core long-term development strategy, with the European high-end market as a key focus of global layout. In the future, Lannika will continue to focus on product R&D, technological innovation and quality upgrading, optimize its product portfolio and improve the European localized overseas service system. The brand will keep participating in top international marine exhibitions including the Cannes Yachting Festival and actively engage with the global high-end market. Steadily taking root in Europe and expanding worldwide, Lannika will continuously expand its international influence, allowing Lannika yachts to sail across global waters and build itself into a world-renowned benchmark brand of Chinese high-end yachts.