Lannika at 2025 Cannes Yachting Festival: Unlocking European Market with Marine Tech

From September 9th to 14th, 2025, the world’s top yacht industry event, the Cannes Yachting Festival, grandly kicked off in Cannes, France. As a key brand deeply rooted in the marine technology sector, Lannika made a stunning appearance with cutting-edge products and innovative solutions.
Amid this industry feast that gathered over 130 countries, 670 exhibitors, and attracted 50,000 visitors, Lannika gained widespread attention from global customers with its outstanding product capabilities and brand charm, successfully pressing the “accelerator button” for its European market expansion.
At this exhibition, LK brand focuses on presenting three representative yacht models—50FT luxury power yacht, 68FT flagship yacht, and 108FT super yacht—covering different size segments and functional scenarios to showcase its product diversity and design strength.

Core Exhibits: Three Flagship Yacht Models & First Co-Branded Peripherals
At this exhibition, Lannika showcased three distinct yacht models in a focused manner. Covering various sizes and functional scenarios, these models fully demonstrate the brand’s design capabilities and the diversity of its product lineup.
Among them, the 50FT Luxury Power Yacht features an open flybridge layout and a widened hull design. This not only enhances navigation stability but also expands social space. Equipped with an exclusive bar area, it is an ideal choice for coastal leisure and business receptions.
The 68FT Flagship Yacht serves as the brand’s core benchmark model. With an overall length of 20.74 meters, its deep-V hull integrates high-tech structural technology, combining excellent maneuverability and stability. The exquisitely designed leisure areas on the main deck and flybridge exude a romantic ambiance. Three interior design styles are available for customers to choose from, creating a spacious and comfortable space. It stands as a key product for high-end private cruising and overseas market expansion.
The 108FT Super Yacht is positioned in the top-tier custom market. Integrating cutting-edge global craftsmanship and intelligent configurations, its extra-large space allows for personalized customization, such as entertainment rooms and multiple suites. It highlights the high-end capabilities of Chinese manufacturing.
At this exhibition, the LK brand booth became the focus of the venue with its distinctive brand features and innovative displays. It not only demonstrated the brand’s strength in the yacht industry but also attracted a large number of visitors to stop by with the debut of its first peripheral products.
LK brand and Miaolab launched their first cross-border cooperation, jointly creating a series of exclusive peripheral products for yachts. Covering four core categories—Safety Power Strip, Roly-roly Cup Holder, Heated Tableware, and Treebed—these products precisely meet the practical and comfortable needs of yacht travel scenarios, injecting a brand-new experience into maritime life.

Among them, as the highlight product of this collaboration, Treebed reshapes the yacht resting experience with three innovative features:
- Precision-Tailored Support:
The innovative 3D-printed lattice structure fits the curves of the human body, providing personalized support based on body shape and sleeping habits. Even during voyages with rising and falling waves, it helps you easily drift into a stable and peaceful sleep.
- Nature-Inspired Healing Design:
The bionic design inspired by nature is woven from selected sustainable and breathable materials. It gently cares for the skin while relieving travel fatigue, keeping you full of energy during every voyage.
- Modular Clean Design:
Adopting a flexible four-piece combined structure, it is easy to assemble and disassemble. It completely eliminates the cleaning troubles of traditional beds, creating a fresh and comfortable exclusive sleeping space for your yacht journey.
These peripheral products not only enriched the brand’s display content but also allowed visitors to experience LK’s brand culture up close. Many customers showed strong interest in the peripheral products while consulting about yacht products, becoming a big surprise highlight of this exhibition.


On-Site Buzz & Client Connections: Lannika’s Standout Presence at Cannes Yachting Festival
According to statistics, during the exhibition, Lannika’s booth received an average of over 30 clients per day, serving a total of more than 180 clients. These clients included not only intended buyers and agents (core partners) but also supply chain partners such as design teams, accessory suppliers, and transportation companies. In addition, many industry peers came to exchange ideas and learn, making Lannika’s booth among the top in terms of popularity and influence at the exhibition.
During the exhibition, Lannika gained high recognition from global customers. Especially in the European market, customers’ trust in “Made in China” has significantly increased. They marveled at Lannika’s smooth exterior lines, which fully demonstrate a grand and high-end style, as well as its diverse interior options and popular layout.
The successful conclusion of the Cannes Yacht Festival is an important milestone for Lannika’s global market expansion. This exhibition not only allowed Lannika to gain a deeper understanding of the needs of the European market but also enabled it to showcase the innovative strength of Chinese brands in the marine technology field to the global industry through initiatives such as “digital presentation” and “Innovation Route”.
A Promising Future: Deepening Innovation and Connecting with the Global Marine Market
In the future, taking this exhibition as an opportunity, Lannika will continue to deepen its focus on new energy and intelligent technologies, upgrade its products and supporting services, and optimize its global market layout. We will continue to uphold the concept of “customer-centricity”, follow up with each potential partner accurately, and connect with the global marine market with better products and more professional services, writing a new future of marine technology that belongs to Lannika!
Follow Lannika’s official website and social media accounts to get more exciting moments of the exhibition and brand updates. We look forward to working with you to explore the boundless possibilities of the ocean!